Amazon.com (AMZN) Price Forecast: Bullish Reversal Opens Path Toward $320

Author: Bruce Powers

Updated: October 10, 2026

Key Highlights

• AMZN confirmed a bullish reversal with a breakout from a double bottom pattern, reaching a five-week high of $262.80.
• Key moving averages indicate support for recovery, with resistance levels at $267.56 and $287.20.
• Critical support is identified at $250.18, which must hold for the bullish outlook to remain intact.
• Longer-term target projected at $320.55 based on historical price advances.

Technical Analysis

The recent breakout from a double bottom pattern suggests that the bearish correction for Amazon may have concluded. The stock's price movement has reclaimed the 20-week moving average, indicating a potential trend reversal. The recent swing low at $244.30 found support near the midline of a rising channel, suggesting that the price could target the upper boundary of this channel.

Resistance and Support Levels

The immediate resistance level to watch is at $267.56, which represents a lower swing high. A sustained move above this level could lead to a test of the peak at $287.20. Maintaining support at $250.18 is crucial for the bullish outlook to continue.

Long-Term Projections

Historical price movements indicate that if the current advance mirrors previous rallies, AMZN could reach a target near $320.55. This projection is based on the analysis of past advances, which have ranged from 42% to 79% since the January 2023 low of $81.43. The ability to surpass the near-term resistance levels while holding above critical support will be essential in determining the sustainability of this bullish trend.

Conclusion

The recent bullish signals for Amazon.com (AMZN) suggest a potential upward trajectory, with key resistance and support levels guiding traders' decisions. The outlook remains positive as long as the stock can maintain its position above critical support levels.