Amazon.com, Inc Price Forecast: Key Insights

Published: February 06, 2026

Author: Bruce Powers

Overview

Amazon.com Inc. (AMZN) has recently experienced a significant selloff following its Q4 earnings release, which missed EPS estimates despite a revenue beat. The stock dropped to a 36-day low, prompting discussions about potential support levels and future price movements.

Key Points

• The stock fell over 16% intraday, reaching a low of $200.31.
• Support levels are identified at $211.03 and a confluence zone around $198.52, which includes the 100-week average and a 61.8% Fibonacci retracement.
• A bounce from these support levels could indicate a potential bottom for the stock.
• The 50-week average at $217.55 is crucial for determining near-term trend direction.
• A break above $217.55 could target $248.94, while failure to hold above $211.03 risks a retest of the $200 level.

Market Reaction

Following the earnings report, AMZN stock saw a spike in trading volume, reaching a 13-week high. The bearish response to the earnings results has led to increased scrutiny of the stock's support and resistance levels.

Technical Analysis

The analysis indicates that if AMZN can close above the uptrend line and the previous low of $211.03, it may confirm that a bottom has been established. Conversely, if the stock fails to maintain these levels, it could face further declines.

Outlook

In summary, the immediate outlook for AMZN stock hinges on its ability to hold above the 50-week average. A sustained recovery above this level would suggest that buyers are regaining control, while a drop below could lead to increased selling pressure. The market is currently in a consolidation phase, with a bullish bias above the 50-week average.

Conclusion

Investors should closely monitor AMZN's price action around these key levels to gauge the potential for a recovery or further decline. The upcoming trading sessions will be critical in determining the stock's direction.